2019 REGGIE AWARD FINALISTS
(Listed alphabetically by campaign name)
| Program | Brand | Agency | |
|---|---|---|---|
| Age Specific | |||
Diet Coke Because I can |
Diet Coke | Geometry | |
Mondelez International My OREO Creation - Target |
Mondelez International | Geometry | |
Rise of the TMNT Launch |
Nickelodeon | Spark Foundry | |
| ANA Center for Brand Purpose Campaigns | |||
Aetna Voices of Health Competition |
Aetna | Pettus Creative, Inc. | |
Aflac: Bringing Hope with Feathers to Support Kids with Cancer |
Aflac | Sproutel, Carol Cone ON PURPOSE, The Nation of Artists, Marina Maher Communications, KWI Communications | |
Walmart Colgate Save Water |
Colgate-Palmolive | Geometry | |
| Business - to - Business (Includes Trade Programs) | |||
Are You Gone Trail |
Eaton Corporation | Jack Morton Worldwide | |
Capital One Spark Business Real SBOs Campaign |
Capital One | Team Omnicom: DDB Chicago & Doremus | |
Going Analog to Talk Digital |
The Trade Desk | VSA Partners | |
| Content Marketing | |||
Are You Gone Trail |
Eaton Corporation | Jack Morton Worldwide | |
Cheetos Teach Me How To Curl |
Frito-Lay North America | The Marketing Arm | |
Thank Your Role Model |
Chevron | Mcgarrybowen | |
| Creativity & Innovation | |||
Are You Gone Trail |
Eaton Corporation | Jack Morton Worldwide | |
Glad Presents: Torture Tests |
Glad | FCB Chicago | |
Living Wine Labels |
Treasury Wine Estates | J. Walter Thompson San Francisco | |
| Digital & Mobile | |||
Are You Gone Trail |
Eaton Corporation | Jack Morton Worldwide | |
Only Vegas Moments |
Las Vegas Convention and Visitors Authority | R&R Partners | |
Swedish Fish Shark Week Program |
Mondelez International | Phoenix Creative | |
| Experiential Marketing (Budget Under $1,000,000) | |||
Cheerios Moments of Good |
General Mills | Geometry | |
truth x BIGS |
truth | n/a | |
truth Zombie Rally |
truth | Forland Productions | |
| Experiential Marketing (Budget Over $1,000,000) | |||
Be an Outsider at Work |
L.L. Bean | Jack Morton Worldwide | |
Remy Martin Producer Series, Season 5 "The Co-Sign" |
Remy Martin | Live Nation | |
State Farm Neighborhood of Good Music Festival Experience |
State Farm | The Marketing Arm | |
| Influencer | |||
Cheetos Teach Me How to Curl |
Frito-Lay North America | The Marketing Arm | |
Engaging Micro-Influencers to Fight Color Paralysis |
Behr Paint | Marcus Thomas | |
Will It Clog? |
Liquid-Plumr | Reach Agency | |
| Local/Regional Market Campaigns | |||
Be an Outsider at Work |
LL Bean | Jack Morton Worldwide | |
Go #2 |
P&G | The Integer Group | |
Mondelez International Lowes Foods Pair Your RITZ |
Mondelez International | Geometry | |
| Marketing Future Campaigns | |||
Ask Troy - Troy-Bilt |
Troy-Bilt | Marcus Thomas LLC | |
Diageo's "Decisions: Party's Over" Virtual Reality Experience |
Diageo | Taylor | |
Screens Up |
Nickelodeon | Monterosa | |
| Multicultural/Lifestyle | |||
Dream in Black |
AT&T | The 360 Agency | |
Remy Martin Producer Series, Season 5 "The Co-Sign" |
Remy Martin | Live Nation | |
Western Union Mobile App |
Western Union | MullenLowe Mediahub | |
| National Consumer Budget (Under $3,000,000) | |||
Alive Like You |
PepsiCo | The Integer Group | |
Cheetos Teach Me How To Curl |
Frito-Lay North America | The Marketing Arm | |
Give in to the Bunny |
Blue Bunny | FCB Chicago | |
| National Consumer Budget (Over $3,000,000) | |||
Bud Light Summer Getaway |
Anheuser Busch | FCB Chicago | |
Built with Chocolate Milk: Your Favorite Athlete's Secret Weapon |
Milk Processor Education Program (MilkPEP) | Weber Shandwick | |
TIAA Difference Maker 100 |
TIAA | Weber Shandwick | |
| New Product Launch | |||
Cheetos Teach Me How to Curl |
Frito-Lay North America | The Marketing Arm | |
New Product-OREO Mint Hot Chocolate |
Mondelez International | Phoenix Creative | |
Save Yourself from Yourself |
Chilly Chow | FCB Chicago | |
| Partnership | |||
Be an Outsider at Work |
LL Bean | Jack Morton Worldwide | |
Bridgestone - Drive Great Futures |
Bridgestone Retail Operations | Arc Worldwide | |
Cheetos Teach Me How to Curl |
Frito-Lay North America | The Marketing Arm | |
| Promotion Marketing Campaigns | |||
Coca-Cola McDonald's Shout and Share a Coke Sweepstakes |
Coca-Cola | Geometry | |
Dunkin' Go2s |
Dunkin' Donuts | Arc Worldwide | |
Xbox + Taco Bell |
Microsoft Xbox | tripleclix | |
| Retailer-Specific Campaigns | |||
Make Every Sip Count |
Coca Cola | Arc Worldwide | |
Mondelez International Lowes Foods Pair Your RITZ |
Mondelez International | Geometry | |
Nickelodeon PAW Patrol Mighty Pups at Walmart |
Nickelodeon | Nickelodeon | |
| Shopper Marketing Campaigns | |||
19 Crimes: Find the 19th Cork |
Treasury Wine Estates | J. Walter Thompson San Francisco | |
Drinkworks Home Bar by Keurig |
Drinkworks | Mosaic | |
Walmart Colgate Save Water |
Colgate-Palmolive | Geometry | |
| Small Budget Campaigns (Budget less than $250,000) | |||
Bridging the Dream Scholarship Program |
Sallie Mae Bank | The Creative Agency at Sallie Mae | |
PRETTY, A Children's Book for Girls |
Girls Inc. of Metro Denver | The Integer Group | |
SXSWisconsin: The World's Longest Cheese Board...from Wisconsin |
Dairy Farmers of Wisconsin | Brains on Fire | |
| Social Media Campaigns | |||
#WhatMovesYou - PODS Moving & Storage |
PODS Moving & Storage | KWT Global | |
Turning Thousands of Attendees into One Community |
Cisco Live | Cisco Live | |
WestJet Christmas Miracle: Uniting Through Traditions |
WestJet | studio m |
|
| Sponsorship and Licensed Property Campaigns | |||
Bridgestone Olympic Dreams |
Bridgestone Retail Operations | Arc Worldwide | |
Coca-Cola Kokoshnik |
Coca-Cola | ARK CONNECT | |
Oreo: It's A Wonderful Lifetime |
Mondelez OREO | A+E Networks | |