THE REGGIE® AWARDS

The PMA held the 26th Annual REGGIE Awards in Chicago on the evening of Tuesday March 10, 2009 awarding 51 marketers and agencies. The REGGIE Awards recognizes the best in integrated marketing and is considered the most prestigious award in the promotion and integrated marketing industry.

View the case studies of our 2009 Winners and watch the video presentation recaps from our March 10th awards ceremony

The Super REGGIE®

The highest honor in integrated marketing was awarded to Kraft Foods Global, Inc.'s Oreo Double Stuf Racing League. To learn more about the Oreo DSRL campaign please join us for the Super REGGIE Winner Case Study Webinar, April 6 / 2 p.m. EST.

Presenters:
John Ghingo, Director, Oreo Brand Marketing
Stephen, Chriss, Director, Consumer & Customer Engagement
Jessica Robinson, Category Promotion Manager, Consumer & Customer Engagement
The webinar is free and open to PMA members and non-members.
Register Now!

Order Additional REGGIE® AWARDS

Our new redesigned cash register award makes for a great gift.
Order additional trophies today!

2009 REGGIE® Gala Photo Gallery The REGGIE Awards gala was a night of celebration! Congratulations to all the winners! Check out your photos from the cocktail hour, on-stage moments, and award portraits. Thank you to all those who were able to attend! View the entire gallery in another window

Platinum Media Trade Sponsor Coming April 6: REGGIE winner profiles in Brandweek. Celebrate success! Advertising details: Dan McNamee

Going to the Globes!

All REGGIE winners will be automatically entered into an international competition for a chance to win a Globe award. The REGGIE Awards is the sole US award to partner with the Globes. The Globes honor the best promotion and integrated marketing campaigns in the world, drawn from winners of awards programs in over 23 participating countries.

 

2009 SUPER REGGIE WINNER
Oreo 'Licks' the Competition

Campaign	Marketer	Agency
Oreo Double Stuf Racing League	Kraft Foods Global, Inc.	Draftfcb (general and promotional advertising); Razorfish (digital); Digitas (online media); MediaVest (media); IMG (experiential); Weber Shandwick (PR)

2009 WINNERS

National Consumer (Budget over $5000000) Rank Campaign Marketer Agency Gold Oreo DSRL Kraft Foods Inc. Draftfcb/Razorfish/Digitas/MediaVest/Weber Shandwick/IMG Silver AT&T Team USA Soundtrack AT&T The Marketing Arm Bronze How Sweet the Sound Verizon Wireless Momentum Worldwide - New York
National Consumer (Budget between $1000000 and $5000000) Rank Campaign Marketer Agency Gold Kmart Spring Style Showoff Program Kmart Draftfcb Silver Unilever Soundcheck Unilever Lunchbox Bronze GMC and Ellen: 'Whuuttt the February' - Acadia launch GMC DIGITAS, LEO BURNETT, SMG
National Consumer (Budget under $1000000) Rank Campaign Marketer Agency Gold The Most Interesting Show in the World Heineken USA - Dos Equis Mirrorball Silver Orbitz Fill the Plane Orbitz GMR Marketing - Chicago Bronze VAIO My Graphic Splash PC Design Contest Sony Electronics Inc. PowerPact
Local Regional Market (Budget over $1000000) Rank Campaign Marketer Agency Gold Gotham Tonight Warner Bros./Partner: Comcast   Silver How Sweet the Sound Verizon Wireless Momentum Worldwide Bronze uni-ball Jetstream Your Way To Beijing uni-ball Jetstream Pens NBC Skycastle
Local Regional Market (Budget under $1000000) Rank Campaign Marketer Agency Gold TBS 10 Items or Less Grocery Partnerships and Premiere Events Turner Broadcasting System, Inc. SKI Activation - New York Silver 'Husky eXtreme 24 Hr. Challenge' USSTC Colangelo Bronze The King's Wallet Drop Burger King Corporation Legacy Marketing Partners
Experiential Marketing (Budget over $1000000) Rank Campaign Marketer Agency Gold Nickelodeon's Slime Across America Nickelodeon Oasis - Seattle Silver Reader Revolution Sony Electronics Inc. AIM Bronze Charmin NYC Restroom Experience Charmin Gigunda Group, Inc.
Experiential Marketing (Budget under $1000000) Rank Campaign Marketer Agency Gold Spirit of Amsterdam Heineken USA - Amstel Light Mirrorball Silver The Most Interesting Show in the World Heineken USA - Dos Equis Mirrorball Bronze Laughing Cow Wedges Lafe Bel Brands, USA Alcone Marketing
Best Cause or Corporate Social Responsibility Marketing Campaign Rank Campaign Marketer Agency Gold How Sweet the Sound Verizon Wireless Momentum Worldwide Silver Reader Revolution Sony Electronics Inc. AIM Bronze Keep Gym in School NFL Network Civic Entertainment Group
Age-Specific (No budgetary parameters) Rank Campaign Marketer Agency Gold The Lost Ring McDonald's Corporation AKQA Silver Nickelodeon's Slime Across America Nickelodeon Oasis - Seattle Bronze BBM: Refuel with Chocolate Milk - Go Pro for a Day MilkPEP Draftfcb
Multi-cultural/Ethnic (No budgetary parameters) Rank Campaign Marketer Agency Gold HUGGIES® and PULL-UPS® El Incomparable Tren De Vida De Mama HUGGIES® and PULL-UPS® MASS Hispanic Marketing Silver Vive Sanamente Nestlé Pure Life Nestlé Waters North America Castells & Asociados Bronze Unilever Desafio del Sabor Family Challenge Unilever MASS Hispanic Marketing
Shopper Marketing (No budgetary parameters) Rank Campaign Marketer Agency Gold Kroger E-Labels for Education Campbell Soup Company MARS Advertising Silver Dove Self Esteem Month Unilever Lunchbox Bronze Kimberly-Clark Celebrates Breast Cancer Survivors Kimberly-Clark Corporation In House
Business-to-Business (Includes trade programs) (No budgetary parameters) Rank Campaign Marketer Agency Gold CNN Grill: 2008 Election Coverage CNN Civic Entertainment Group - New York Silver Volvo: From Sweden With Lov Tour Volvo Cars North America Arnold Worldwide Bronze Technology and the Environment Boeing
Small Budget Program (Budget less than $100,000) Rank Campaign Marketer Agency Gold CNN Community Outreach CNN Civic Entertainment Group - New York Silver Bronx Zoo-Madagascar! Wildlife Conservation Society NMA Entertainment & Marketing Bronze Building Blocks Whirlpool Corporation Arc Worldwide - Chicago
New Product Launch (No budgetary parameters) Rank Campaign Marketer Agency Gold Wal-Mart ACDC Launch Wal-Mart Stores, Inc. Arnold Worldwide - Boston Silver Wachovia Way2Save Challenge Tour Wachovia Corporation Synergy Events Bronze Dark Temptation By AXE Unilever Walton Isaacson
Digital (Budget over $1000000) Rank Campaign Marketer Agency Gold AT&T Team USA Soundtrack AT&T The Marketing Arm Silver Power of the Letter HBO Civic Entertainment Group - New York Bronze The Lost Ring McDonald's Corporation AKQA
Digital (Budget under $1000000) Rank Campaign Marketer Agency Gold The N & Skittles' Degrassi "What If?" MTV Networks/Nickelodeon Kids & Family In House Silver Building Blocks Whirlpool Corporation Arc Worldwide - Chicago Bronze VAIO My Graphic Splash PC Design Contest Sony Electronics Inc. PowerPact
Multi-Partner Promotion - three or more partners (No budgetary parameters) Rank Campaign Marketer Agency Gold AT&T Team USA Soundtrack AT&T The Marketing Arm - Dallas Silver KUNG FU PANDA DreamWorks Animation In House Bronze Oreo DSRL Kraft Foods Inc. Draftfcb/Razorfish/Digitas/MediaVest/Weber Shandwick/IMG

 

 

 

 

 

For all Questions and Technical Assistance Please Contact:
Ben Samet
(212) 340 - 0090
bsamet@pmalink.org

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