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THE REGGIE® AWARDS

The PMA held the 26th Annual REGGIE Awards in Chicago on the evening of Tuesday March 10, 2009 awarding 51 marketers and agencies. The REGGIE Awards recognizes the best in integrated marketing and is considered the most prestigious award in the promotion and integrated marketing industry.

View the case studies of our 2009 Winners and watch the video presentation recaps from our March 10th awards ceremony

The Super REGGIE®

The highest honor in integrated marketing was awarded to Kraft Foods Global, Inc.'s Oreo Double Stuf Racing League. To learn more about the Oreo DSRL campaign please join us for the Super REGGIE Winner Case Study Webinar, April 6 / 2 p.m. EST.

Presenters:
John Ghingo, Director, Oreo Brand Marketing
Stephen, Chriss, Director, Consumer & Customer Engagement
Jessica Robinson, Category Promotion Manager, Consumer & Customer Engagement
The webinar is free and open to PMA members and non-members.
Register Now!

Order Additional REGGIE® AWARDS

Our new redesigned cash register award makes for a great gift.
Order additional trophies today!

2009 REGGIE® Gala Photo Gallery

The REGGIE Awards gala was a night of celebration! Congratulations to all the winners! Check out your photos from the cocktail hour, on-stage moments, and award portraits.
Thank you to all those who were able to attend!

View the entire gallery in another window
 

Platinum Media Trade Sponsor

reggie cover Coming April 6: REGGIE winner profiles in Brandweek. Celebrate success! Advertising details: Dan McNamee

Going to the Globes!


All REGGIE winners will be automatically entered into an international competition for a chance to win a Globe award. The REGGIE Awards is the sole US award to partner with the Globes. The Globes honor the best promotion and integrated marketing campaigns in the world, drawn from winners of awards programs in over 23 participating countries.

 

2009 SUPER REGGIE WINNER
Oreo 'Licks' the Competition


Campaign Marketer Agency
Oreo Double Stuf Racing League Kraft Foods Global, Inc. Draftfcb (general and promotional advertising); Razorfish (digital); Digitas (online media); MediaVest (media); IMG (experiential); Weber Shandwick (PR)


2009 WINNERS



National Consumer (Budget over $5000000)
Rank Campaign Marketer Agency
Gold Oreo DSRL Kraft Foods Inc. Draftfcb/Razorfish/Digitas/MediaVest/Weber Shandwick/IMG
Silver AT&T Team USA Soundtrack AT&T The Marketing Arm
Bronze How Sweet the Sound Verizon Wireless Momentum Worldwide - New York
 
National Consumer (Budget between $1000000 and $5000000)
Rank Campaign Marketer Agency
Gold Kmart Spring Style Showoff Program Kmart Draftfcb
Silver Unilever Soundcheck Unilever Lunchbox
Bronze GMC and Ellen: 'Whuuttt the February' - Acadia launch GMC DIGITAS, LEO BURNETT, SMG
 
National Consumer (Budget under $1000000)
Rank Campaign Marketer Agency
Gold The Most Interesting Show in the World Heineken USA - Dos Equis Mirrorball
Silver Orbitz Fill the Plane Orbitz GMR Marketing - Chicago
Bronze VAIO My Graphic Splash PC Design Contest Sony Electronics Inc. PowerPact
 
Local Regional Market (Budget over $1000000)
Rank Campaign Marketer Agency
Gold Gotham Tonight Warner Bros./Partner: Comcast  
Silver How Sweet the Sound Verizon Wireless Momentum Worldwide
Bronze uni-ball Jetstream Your Way To Beijing uni-ball Jetstream Pens NBC Skycastle
 
Local Regional Market (Budget under $1000000)
Rank Campaign Marketer Agency
Gold TBS 10 Items or Less Grocery Partnerships and Premiere Events Turner Broadcasting System, Inc. SKI Activation - New York
Silver 'Husky eXtreme 24 Hr. Challenge' USSTC Colangelo
Bronze The King's Wallet Drop Burger King Corporation Legacy Marketing Partners
 
Experiential Marketing (Budget over $1000000)
Rank Campaign Marketer Agency
Gold Nickelodeon's Slime Across America Nickelodeon Oasis - Seattle
Silver Reader Revolution Sony Electronics Inc. AIM
Bronze Charmin NYC Restroom Experience Charmin Gigunda Group, Inc.
 
Experiential Marketing (Budget under $1000000)
Rank Campaign Marketer Agency
Gold Spirit of Amsterdam Heineken USA - Amstel Light Mirrorball
Silver The Most Interesting Show in the World Heineken USA - Dos Equis Mirrorball
Bronze Laughing Cow Wedges Lafe Bel Brands, USA Alcone Marketing
 
Best Cause or Corporate Social Responsibility Marketing Campaign
Rank Campaign Marketer Agency
Gold How Sweet the Sound Verizon Wireless Momentum Worldwide
Silver Reader Revolution Sony Electronics Inc. AIM
Bronze Keep Gym in School NFL Network Civic Entertainment Group
 
Age-Specific (No budgetary parameters)
Rank Campaign Marketer Agency
Gold The Lost Ring McDonald's Corporation AKQA
Silver Nickelodeon's Slime Across America Nickelodeon Oasis - Seattle
Bronze BBM: Refuel with Chocolate Milk - Go Pro for a Day MilkPEP Draftfcb
 
Multi-cultural/Ethnic (No budgetary parameters)
Rank Campaign Marketer Agency
Gold HUGGIES® and PULL-UPS® El Incomparable Tren De Vida De Mama HUGGIES® and PULL-UPS® MASS Hispanic Marketing
Silver Vive Sanamente Nestlé Pure Life Nestlé Waters North America Castells & Asociados
Bronze Unilever Desafio del Sabor Family Challenge Unilever MASS Hispanic Marketing
 
Shopper Marketing (No budgetary parameters)
Rank Campaign Marketer Agency
Gold Kroger E-Labels for Education Campbell Soup Company MARS Advertising
Silver Dove Self Esteem Month Unilever Lunchbox
Bronze Kimberly-Clark Celebrates Breast Cancer Survivors Kimberly-Clark Corporation In House
 
Business-to-Business (Includes trade programs)
(No budgetary parameters)

Rank Campaign Marketer Agency
Gold CNN Grill: 2008 Election Coverage CNN Civic Entertainment Group - New York
Silver Volvo: From Sweden With Lov Tour Volvo Cars North America Arnold Worldwide
Bronze Technology and the Environment Boeing  
 
Small Budget Program (Budget less than $100,000)
Rank Campaign Marketer Agency
Gold CNN Community Outreach CNN Civic Entertainment Group - New York
Silver Bronx Zoo-Madagascar! Wildlife Conservation Society NMA Entertainment & Marketing
Bronze Building Blocks Whirlpool Corporation Arc Worldwide - Chicago
 
New Product Launch (No budgetary parameters)
Rank Campaign Marketer Agency
Gold Wal-Mart ACDC Launch Wal-Mart Stores, Inc. Arnold Worldwide - Boston
Silver Wachovia Way2Save Challenge Tour Wachovia Corporation Synergy Events
Bronze Dark Temptation By AXE Unilever Walton Isaacson
 
Digital (Budget over $1000000)
Rank Campaign Marketer Agency
Gold AT&T Team USA Soundtrack AT&T The Marketing Arm
Silver Power of the Letter HBO Civic Entertainment Group - New York
Bronze The Lost Ring McDonald's Corporation AKQA
 
Digital (Budget under $1000000)
Rank Campaign Marketer Agency
Gold The N & Skittles' Degrassi "What If?" MTV Networks/Nickelodeon Kids & Family In House
Silver Building Blocks Whirlpool Corporation Arc Worldwide - Chicago
Bronze VAIO My Graphic Splash PC Design Contest Sony Electronics Inc. PowerPact
 
Multi-Partner Promotion - three or more partners (No budgetary parameters)
Rank Campaign Marketer Agency
Gold AT&T Team USA Soundtrack AT&T The Marketing Arm - Dallas
Silver KUNG FU PANDA DreamWorks Animation In House
Bronze Oreo DSRL Kraft Foods Inc. Draftfcb/Razorfish/Digitas/MediaVest/Weber Shandwick/IMG

 

 

 

 

 

For all Questions and Technical Assistance Please Contact:
Ben Samet

(212) 340 - 0090
bsamet@pmalink.org